Urban Codemakers: Decompiling the Player Group Created with Sketch.

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The discovery of the alternate reality game (ARG) Urban Codemakers is half of the game itself. Midway through the game’s first iteration in 2010, Urban Codemakers were traversing the streets of Melbourne when a man on the street–who turned out to be an ARG player (LocoJetro)–asked to take a “selfie” with them. He continued on to explain how he had become aware of the game. The man had been walking home on his usual path when something caught his eye: he had found one of the Urban Codemaker “codes”, and decided to keep it.

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